Free Government Sales Training 101
Government contracts are not won by luck. They're won by process.
Learn the exact government contracting strategy 25,000+ companies used to win $14.6B in federal contracts, at no cost.
What's Included
- Carve out a niche for your company in the government market.
- Research and identify which agencies are buying what you sell.
- Develop a strong capability statement for your marketing.
- Develop your own government sales strategy that our clients have used to win over $14.6 billion in government contracts.
- Find, prioritize, and respond to government opportunities
- Avoid common mistakes that cost new contractors millions!
- Walk away with tools: capability statement templates, pipeline calculator, sources sought response example, and an RFP example.
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People Are Talking
Clients have won contracts across all major agencies including DoD, Homeland Security, GSA, Veterans Affairs, Treasury, Energy, Commerce, USDA, and HHS.
We have expanded our government footprint and won more than $30 million in government contracts thanks to the RSM Federal Sales Training Center.
Cheryl Leader
President – Datrose – Webster, NY
RSM Federal’s expert guidance helped us win two (2) multi-million-dollar IDIQ’s with the VA. Our entire business model is based on RSM Federal tactics and strategies.
John Diluna
Co-Founder – Technical Assent – Washington, D.C.
We have been working with the RSM Federal team for more than 5 years now. We can’t imagine not having them in our corner. We won our first 13 contracts because of RSM Federal’s tactics and strategies.
Morgan Clayton
President – Tel-Tec Security Systems – Bakersfield, CA
Not all business coaches and consultants are the same! We learned more in two days with RSM Federal than years with other well-respected and well-known experts. If you want to win government contracts, RSM Federal is the best I’ve ever seen
Dr. Stephanie Parson
President – Crowned Grace International – Lanham, MD
RSM Federal’s training, tools, and step-by-step strategies helped us win 7 contracts worth $150 million in federal and Defense contracts. Our success is a direct result of the awesome training and coaching we received. We could not have done any of this without RSM Federal’s expert support
Claye Greene
Chief Executive Officer – Technology Blue – Pittsburgh, PA
Value-Mapping, a core methodology in the Federal Sales Training Center, was shock therapy for me! Some of the best training I’ve had in a long time. Thank you from the bottom of my heart.
Jan Swider
Managing Director – Cogoto – Simi Valley, CA
Highly Recommend! If you are looking for a single resource that answers your questions on how to effectively sell to the Federal Market – take advantage of the Federal Sales Training Center. I only wish that I had been introduced to RSM two years ago. The Training Center is like nothing you’ve ever seen
Sandi Hubert
President – Elite IT Services – St. Louis, MO
Government contracts don't go to the loudest bidder.
They go to the one who read the playbook.
Most businesses treat federal sales like a locked door. They knock, get no answer, and assume the system is rigged against them. In reality, government contracting runs on a predictable playbook, agencies publish what they need, when they need it, and how they’ll pick a vendor. The businesses that win aren’t smarter. They just learned to read the map before everyone else started walking.
Here's where most businesses lose their way, and exactly how we help you find the path through each one.
You Don't Know Where the Opportunities Are
Solicitations get posted every day and most businesses never see the ones they’d actually win. We show you exactly where to look and how to qualify a lead before you spend time on it.
You Don't Have a Government Sales Strategy
Bidding without a plan is why most first attempts go nowhere. We give you a repeatable government sales strategy that works whether it’s your first contract or your fiftieth.
Your Pricing Doesn't Match What Evaluators Score
Most vendors price to win the job, not the evaluation. We break down the proposal and pricing structure that actually moves you up the list.
You're Competing Against Companies Ten Times Your Size
Company size isn’t the advantage people think it is. We show you how small and mid-size companies out-position larger contractors on the exact factors evaluators weigh.
Real Training. Built for Every Stage
Whether you’re just starting to learn government contracting or you’ve submitted a few bids that went nowhere, this training meets you where you are. Built for business owners, not consultants, so every lesson translates directly into action.
NEW
Just Starting Out
New to federal sales and want a clear starting point.
STALLED
Bid Before, Lost Before
Submitted bids before but can’t crack the code on winning.
UNSURE
Not Sure You Qualify
Curious whether your product or service even qualifies for government work.
What's Inside Government Sales Training 101?
Exclusive Training Videos, Document Downloads, and Ready-to-Use Templates.
Find the Contracts Reserved for You
How small business set-asides work, and how to identify opportunities where you’re not competing against giants.
Learn Government Contracting From the RFP Up
This part of the training breaks down how solicitations, RFPs, and RFQs actually move from posting to award, and exactly where most new bidders lose points without realizing it.
Write Your First Winning Proposal
A step-by-step walkthrough of a real proposal structure, so your first submission reads like your tenth. This is the core of the government sales strategy we teach.
Build A Capability Statement That Gets Read
The one-page document contracting officers and primes expect before they’ll even consider you. Template included.
Frequently Asked Questions
Is this a good government contracting course for beginners?
Yes. We built the training assuming zero prior experience with federal sales, so it works whether this is your first contract or your fifth.
Is this course really free, or is there a catch?
It’s free, no credit card required. RSM Federal also offers paid coaching and training programs, but you’re never required to buy anything to access this course.
How long does the course take to complete?
The course consists of 10 videos you can complete in a single afternoon.
Is the training on-demand?
Yes. Every lesson is available on your own schedule, so you can learn government contracting around your existing workload.
Win More Federal Contracts, Starting Today
Enroll in Government Sales Training 101 and get the strategy, guides, and templates our clients used to win $14.6B in federal contracts.
