Executive Coaching and Consulting Services
Expert Coaching for Government Sales Leaders
- Winning government contracts requires the right strategy
- Expert guidance
- Strong relationships
- Clear execution plan
- It's about pursuing the right opportunities
- Clearly communicating your value
- Navigating federal procurement with confidence and precision
Our coaching and consulting programs combine expert mentorship, proven methodologies, and direct access to RSM Federal’s leadership team – the same leaders responsible for helping clients win $14.6 billion in federal contracts over the past decade.
Why Coaching When Training Is Available?
Here’s what we see:
The Knowledge-to-Action Gap
Training gives you knowledge. Coaching teaches you how to apply what you’ve learned. Without expert guidance, companies often struggle with:
- Not knowing what to do first
- Skipping important steps
- Doing things the wrong way
The Timeline Problem
The Accountability Factor
The Customization Advantage
Who Delivers Your Coaching
Our Team
Our coaches are award-winning industry leaders with deep government contracting expertise and strong backgrounds in business strategy. Each has spent at least 20 years winning or helping companies win federal contracts. Many have been recognized by local and national associations and coalitions.
More importantly: They understand your challenges because they’ve faced them. They’ve won contracts. They’ve built businesses. They’ve learned from failures. They’ve worked with companies just like yours.
What This Means For You
Three Coaching Programs To Serve You
Inner Circle
$249/month
FastTrack
One-on-one executive coaching with a dedicated RSM Federal Certified Coach
$4,995/month
6-month engagement
Prime
Intensive consulting with RSM Federal’s principal leaders; for large businesses
$9,995/month
All programs include complete access to RSM Federal's flagship platform – the Federal Sales Training Center and GovCon Vault.
engineering, or any other sector selling to the federal government, these methodologies apply to your business. Available to companies worldwide and across all 50 states.
The Inner Circle for Government Contractors
Stop Learning Alone. Get Weekly Expert Coaching and Mentorship.
$249/month
Month-to-month commitment
Inner Circle is your weekly competitive edge. This isn’t recorded training you work through alone. Inner Circle delivers everything from the Federal Sales Training Center plus weekly live group coaching and mentorship with RSM Federal’s leadership – the same team responsible for $14.6 billion in federal contracts won by our clients over the past decade.
Whether you’re chasing new opportunities or refining your growth strategy, this is where your questions get answered and your peer network strengthens.
What's Included
| Weekly Live Group Coaching | Four interactive live strategy sessions every month. Each features market and industry updates, in-depth training on a key government sales topic, live ‘hot seat’ coaching on your specific challenges, and interactive Q&A designed to keep you sharp, focused, and winning. |
| Federal Sales Training Center | Your step-by-step GovCon blueprint to mastering government sales and winning more contracts. Unlock our proven three-phase system packed with training videos, templates, tools, and real-world strategies, showing you exactly how to position, pursue, and profit in the federal marketplace. Learn at your own pace. |
| The GovCon Vault | 50+ strategy guides, 70+ ready-to-use templates, 40+ quick reference guides, digital copy of The Government Sales Manual, and 100+ training videos – every resource and tool you need for marketing, sales, proposals, and company operations. Includes every tool, tactic, and strategy used by our clients – searchable and ready to implement. |
| Ask the Coach | Unlimited email support for any question about government sales strategy and execution. |
| Community | Join 4,500+ companies in our coaching community. Connect with peers facing similar challenges, share experiences, and learn from other contractors’ wins and lessons. |
| Flexibility | Inner Circle operates on month-to-month membership with no long-term contracts. Cancel anytime by updating your membership status. You maintain full access through your billing period. Many companies take advantage of our annual discount option for additional savings. |
FastTrack One-on-One Coaching
Get Personalized Expert Guidance for Government Sales Growth
$4,995/month
6-month engagement
Ready to scale your government sales? FastTrack pairs you with a dedicated expert in government sales and business operations. This expert helps you break through barriers and accelerate revenue – often in 6-12 months.
FastTrack is for leaders who take action and want expert guidance along the way.
FastTrack begins with a structured onboarding process designed to ensure your coach is fully prepared from day one. You complete an online onboarding that provides your coach with a comprehensive overview of your business, market position, and goals. Your coach then spends a week reviewing this information and preparing a preliminary analysis. Before your formal kickoff, your coach schedules a validation call to discuss what’s been identified, confirm your biggest challenges, and verify your desired objectives. A week later, your kickoff meeting takes place with your coach fully prepared to deliver immediate impact. With this deep understanding in place, your coaching sessions focus directly on your highest-impact opportunities. With proven strategies and hands-on support, you master government sales without wasting years figuring it out alone. With $14.6 billion in federal contracts won by our clients over the past decade – are you ready to be next?
What's Included
Your Dedicated Coach
| You work with one senior coach throughout your engagement. Your coach understands your business and goals. You get personalized strategies specific to our company, situation, and market. |
Strategy Sessions
| Two (2) one-hour coaching sessions every month, taking place every two weeks. These sessions focus on your biggest challenges and highest-impact opportunities. |
| Access to Inner Circle | Four (4) live group coaching sessions every month. Training on government sales topics, real-time coaching on your questions, market updates, and peer discussion. You get both additional training, access to RSM Federal’s principal leadership, and peer networking and support. |
Federal Sales Training Center
| Your step-by-step GovCon blueprint to mastering government sales and winning more contracts. Learn at your own pace. |
| The GovCon Vault | 50+ strategy guides, 70+ ready-to-use templates, 40+ quick reference guides, digital copy of The Government Sales Manual, and 100+ training videos – every resource and tool you need for marketing, sales, proposals, and company operations. Includes every tool, tactic, and strategy used by our clients – searchable and ready to implement. |
Unlimited Support
| Unlimited email and phone support for questions about government sales. |
Prime Corporate Consulting
Strategic Transformation for Rapid Growth
$9,995/month
12-month engagement
Prime consulting is our highest level of support for mid-sized and large companies ready to dominate the federal market.
Ideal for companies with proven success and solid operations, Prime consulting provides intensive, personalized consulting focused on strategic growth and winning more, larger contracts. Over the past 24 months, we’ve worked with a dozen mid-size and Fortune 500-level companies using advanced strategies like Value-Mapping and Pipeline Decision Support Tools (DST) to better communicate past performance, identify exactly how many bids and proposals must be submitted, and focus on winning entire procurement processes – not just individual contracts.
Prime consulting gives you maximum access to a principal consultant and is built for organizations serious about winning bigger and faster.
What's Included
Principal Consultant
| You work directly with an RSM Federal principal consultant – senior leaders with at least 25 years in federal sales. Your consultant brings deep expertise in federal strategy, competitive positioning, and business operations. |
Strategy Sessions
| Initial assessment plus three (3) one-hour coaching sessions every month. Plus, one quarterly planning session for long-term growth strategy. |
KPI Development & Tracking
| Work with your consultant to set business goals. Track monthly progress. Conduct quarterly reviews to make sure you’re hitting targets and adjust strategy as needed. |
Value-Mapping
| RSM Federal’s proprietary approach to showing prospects why your company is the right choice. Value-Mapping is a one to two month project that we complete while working on other requirements. What It Is: Most companies talk about what they sell. Value-Mapping teaches you to show prospects the quantifiable and qualifiable metrics of how your past performance has achieved outcomes and solved challenges for current and past clients. Why It Matters: You communicate quantifiable outcomes. You show prospects why they should pick you – not because you have awesome products or services, but because you can prove the value your solutions provide. This facilitates differentiation, expertise, and less risk. One of the most valuable methodologies developed by RSM Federal. This approach works for both government and commercial sales. |
| Access to Inner Circle | Four (4) live group coaching sessions every month. Training on government sales topics, real-time coaching on your questions, market updates, and peer discussion. You get both additional training, access to RSM Federal’s principal leadership, and peer networking and support. |
Federal Sales Training Center
| Your step-by-step GovCon blueprint to mastering government sales and winning more contracts. Learn at your own pace. |
| The GovCon Vault | 50+ strategy guides, 70+ ready-to-use templates, 40+ quick reference guides, digital copy of The Government Sales Manual, and 100+ training videos – every resource and tool you need for marketing, sales, proposals, and company operations. Includes every tool, tactic, and strategy used by our clients – searchable and ready to implement. |
| FOIA Request Support | RSM Federal submits government information requests on behalf of your company to gather competitive intelligence for pipeline opportunities. |
Which Coaching Program Is Right For You?
Inner Circle Coaching Is Right For You If:
- You're new to government contracting
- You want expert coaching plus community support
- You prefer learning with peers
- You want month-to-month flexibility
- Budget is small to moderate
Typical Companies:
New to the government market, Established companies with $1M to $25M annual revenue
FastTrack Coaching Is Right For You If:
- You're ready to accelerate your growth
- You want personalized coaching specific to your situation
- You prefer one-on-one guidance
- You're committed to 6 months of focused work
- You want both personal coaching, mentorship, and peer support
Typical Companies:
Growing contractors, Established companies with $1M to $60M annual revenue
Prime Consulting Is Right For You If:
- You're a mid-sized or large established company
- You need strategic transformation
- You want direct access to principal-level expertise
- You're willing to invest 12 months
- You have ambitious growth goals
Typical Companies:
Established companies, $30M to $300M+ annual revenue, primarily supports larger corporations
Works for Both Prime and Subcontracting Paths:
Whether you pursue prime contracts or subcontracting opportunities, these coaching strategies apply to both paths. Our methodologies help you succeed whether you’re the prime contractor or a strategic subcontractor.
Can You Change Programs?
Program Comparison: Find Your Fit
| Inner Circle | FastTrack | Prime | |
|---|---|---|---|
| Investment | $249/mo | $3,995/mo | $9,995/mo |
| Commitment | Month-to-month | 6 months | 12 months |
| Coaching Type | Group | One-on-one | One-on-one |
| Monthly Sessions | 4 group | 2 one-on-one 4 group |
3 one-on-one 4 quarterly 4 group |
| Expert Access | All coaches | Senior Coach | Principal Consultant |
| Personalization | Moderate | High | Maximum |
See All Program Comparison
| Accountability | Coach + Peers | Senior Coach | Principal Consultant |
| Value-Mapping | Training | Facilitation | Full implementation |
| KPI Tracking | Self-directed | Coach-assisted | Formal tracking |
| FOIA Support | No | No | Yes |
| User Accounts Training Center + GovCon Vault | 1 | 2 | Unlimited |
| Phone Support | None | Business hours | Business hours |
| Email Support | Unlimited | Unlimited | Unlimited |
| Best For | Learning | Growth | Transformation |
What Coaching Actually Looks Like
For Inner Circle (Group Coaching)
- Market and industry updates on what's happening and what's working right now in federal contracting
- In-depth training on government sales topics (Foundation, Marketing & Strategy, or Execution phase)
- 'Hot seat' coaching opportunity for real-time guidance on your specific challenges
- Interactive Q&A with coaches and your peer community
New Members (Weeks 1-4)
Months 2-4
Progress through the training phases at your own pace while applying frameworks and strategies to your business. Participate in hot seat sessions as your situation allows for personalized guidance.
Month 3+
Continue refining your execution with community accountability. Get real-time answers to implementation questions. Measure wins and course-correct as needed. Many members stay for years, deepening their expertise and supporting newer members.
The Value: Whether you’re in your first week or your third year, you’re in a community all learning and winning together. Every session provides immediate, actionable insights.
Ongoing: Continue monthly, quarterly, or longer based on your timeline.
For FastTrack (Dedicated One-on-One Coaching)
Pre-Kickoff: Structured Onboarding (2 Weeks)
Month 1: Strategy Foundation
Months 2-4: Implementation & Momentum
Months 4-6: Acceleration & Results
Deepen implementation of positioning and capture strategies. Your coach helps you navigate active opportunities and competitive challenges. Dedicated focus on moving opportunities through the pipeline to accelerate contract wins. As your engagement concludes, your coach helps you transition to self-direction with clear processes, systems, and the ongoing support (unlimited email and phone) available to you.
Beyond Month 6: Many clients continue with ongoing support for strategic guidance or downgrade to Inner Circle for continued engagement.
For Prime (Corporate Consulting)
Month 1: Strategic Assessment & Roadmap Development
Months 2-4: Strategic Planning & Foundation
Months 5-8: Transformation & Execution
Months 9-12: Refinement, Sustainability & Transition
What Sets Our Coaching Apart
We Train Strategy, Then Coach Execution
Most coaches focus on teaching knowledge. We teach knowledge, then coach the execution of that knowledge. That’s the fundamental difference. You don’t just learn what to do – you do it with expert guidance, feedback, and course correction.
We Address The Real Problem
Low win rates aren’t always caused by poor proposals. They’re often caused by getting involved too late, targeting the wrong opportunities, and lacking relationships that influence decisions. Our coaching starts with strategy and relationship-building, not rescue attempts on late-stage proposals.
We Integrate Everything Together
Winning government contracts requires market intelligence, relationship development, capture planning, competitive strategy, and proposal execution working together. We coach the complete system, not disconnected pieces. You get strategy coaching plus execution accountability in one integrated program.
We Deliver Proven Methods
Every coaching strategy is built from real contracts, actual client wins, and documented results. Our methodologies are grounded in RSM Federal’s Realignment Solution Methodology (RSM) – our proven execution framework that accelerates growth for established contractors by improving win rates and shortening sales cycles. Your coach applies our proprietary frameworks including the Ghosting Framework for Influencing Acquisitions, and the Sales Pyramid Framework for Government Sales. Your coach also guides you through Value-Mapping to differentiate your past performance and positioning. You’ll use the Pipeline Decision Support Tool (DST) to establish exactly how many opportunities must be in your pipeline and how many proposals you need to submit quarterly to hit your revenue targets. These frameworks and tools reflect what actually works in today’s federal market – proven through $14.6 billion in federal contracts won by our clients over the past decade.
We Measure By Your Wins, Not Our Hours
We operate on fixed monthly retainers. Our coaches are incentivized by your success – whether you’re winning more contracts and achieving your growth goals. That’s how we measure coaching effectiveness. Our methods are validated by billions in federal contracts won by our clients, proving what we coach actually works in competitive federal procurements.
We Build Long-Term Capability
We’re not here to make you dependent on us. We’re here to build your internal capability so you can win consistently without ongoing coaching or consulting. Every strategy session builds your skills, knowledge, and systems for long-term success.
Companies Are Winning With Our Coaching
Companies have won contracts across all major agencies including DoD, Homeland Security, GSA, Veterans Affairs, Treasury, Energy, Commerce, USDA, and HHS.
Frequently Asked Questions About Coaching
How is coaching different from hiring a consultant?
What kind of results can I expect from coaching?
What kind of results can I expect from coaching?
Is group coaching in Inner Circle as effective as one-on-one?
What happens between coaching sessions?
Can I upgrade from Inner Circle to FastTrack?
How much coaching is specific to my company vs. general training?
What if I'm brand-new to government contracting?
What's included in the initial assessment?
Do you offer flexibility in engagement length?
How do I know if I'm ready for coaching?
Ready To Transform Your Approach?
You can continue learning on your own, hoping something clicks. Or you can work with the experts who’ve guided thousands of companies to $14.6 billion in federal contracts won over the past decade.
The right coaching, at the right level, for your situation – can compress years of struggle into months of guided growth.
Let’s talk about which program is right for you.
