Market Research teaches you how to identify the best opportunities and the agencies most likely to buy what you sell. Instead of chasing every notice on SAM.gov, you’ll learn to focus on opportunities that matter by uncovering which agencies need your products or services, reviewing buying forecasts, and leveraging tools that reveal upcoming requirements. This module also covers procurement methods and contract vehicles, helping you position your business effectively and avoid wasted effort. By the end, you’ll know exactly where to focus your energy, boosting your ability to win federal contracts.
The Steps In This Module
1
Who Buys What You Sell (Part 1 - Overview)
This lesson introduces you to propensity analysis, one of the most critical steps in government contracting. You’ll learn how to…
2
Who Buys What You Sell (Part 2 - Instruction)
This lesson builds on Part 1 and shows you how to turn government contract data into actionable intelligence for your…
3
Agency Forecasts + DLA DIBBS SVRA
This lesson explains how to use agency forecasts as part of your government contracting strategy. Forecasts list potential opportunities that…
