Value Mapping #2 – Supporting Questions

Resource Category:Marketing
Resource Type:Strategy Guide

This guide provides the detailed questions and step-by-step process for collecting contract and project data required to effectively execute value mapping. Value-mapping requires businesses to think like business professionals rather than government contractors when analyzing their experiences and contracts.

This guide outlines an eight-step process for systematically collecting value-mapping data, from creating corporate competency lists to analyzing differentiation points. The resource includes a detailed questionnaires tailored for technology companies but applicable across all industries, covering critical areas like employee responsibilities, system support details, end-user metrics, and customer challenges. Companies discover that employees often know more than corporate management in terms of their actual activities and the value they provide to customers.

The guide addresses important considerations around data security, employee communication strategies, and customer notification protocols. Additionally, it provides real-world example responses showing how employees can quantify their impact through metrics like cost savings, system uptime improvements, and user accessibility enhancements. This resource serves as the practical implementation tool for the value mapping strategy, enabling businesses to uncover hidden value and dramatically strengthen their government sales positioning.

Complete Value-Mapping Resource Series:

  • Value Mapping #1 – Overview
  • Value Mapping #2 – Supporting Questions
  • Value Mapping #3 – Matrix Example and Template
  • Value Mapping #4 – Example 1 Who We Are
  • Value Mapping #4 – Example 2 Who We Are
  • Value Mapping #4 – Example 3 Who We Are

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