Develop a Solid Capability Statement

This lesson focuses on one of the most important marketing tools in government contracting: the capability statement. You’ll learn how to build a one-page, professional document that clearly communicates your core competencies, differentiators, past performance, and essential company data. With practical guidance and templates, you’ll see how to design a capability statement that is clean, focused, and memorable rather than cluttered and generic.

The lesson also explains how to use your capability statement strategically, tailoring it after meetings and sending it as a personalized follow-up to stand out from competitors. By aligning it with your value map and BD strategy, you’ll transform this document from a box-checking requirement into a powerful tool that opens doors and builds credibility with agencies and primes.

Podcasts

7 Key Elements of a Great Capability Statement

If you’re a government contractor, you likely know that you need a capability statement, but do you know the seven key elements that make up a great capability statement? Well, if you don’t, today’s episode is going to walk you through those key elements and how you can set up your capability statement to be a cut above everybody else that’s out there with one.
 

Tips for Developing a Strategic Marketing Plan

A marketing campaign doesn’t just magically come together overnight, it takes time to iron out important project details like the campaign’s purpose, goals, requirements, messaging, demographics, and other key information. This can be a daunting task but there are a few actionable tips you can put into practice right away to get started and make the process more manageable.