This lesson builds on Part 1 and shows you how to turn government contract data into actionable intelligence for your sales strategy. You’ll learn how to run core searches in USASpending.gov and SAM’s Data Bank, focusing on the most important data fields to answer common business questions. These techniques will reveal which agencies and contracting offices are buying what you sell, how much they buy, how often, and under which set-aside programs or contract vehicles.
The training also demonstrates five core searches that help you quickly identify strategic targets, determine competitive pricing, and understand the set-aside landscape for your industry. With this knowledge, you can align your government sales approach with the agencies that matter most, improving your targeting and increasing your chances of winning contracts in the GovCon marketplace.
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