This lesson shows you how to price your products and services for government contracting by combining fiscal discipline with competitive intelligence. You’ll learn how to calculate fully burdened rates (also called WRAP rates), understand burden pools like overhead and G&A, and see how financial decisions; such as office space, staffing, and bench time directly affect your margins. The training also covers the difference between basic pricing, which adds profit on top of costs, and advanced pricing, which uses strategy, market intelligence, and positioning to make you more competitive in GovCon.
You’ll also discover the key resources for validating your pricing, including GSA Advantage and DIBBS for product pricing, GSA eLibrary and CALC for labor categories and rates, and SAM’s Data Bank for historical pricing intelligence. With these tools, you can benchmark your pricing against competitors, adjust margins strategically, and ensure you remain both competitive and profitable. By mastering these techniques, you’ll strengthen your government sales strategy and position your company to win more federal contracts in the GovCon marketplace.
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