This phase helps you stand out and position your business for long-term success. You’ll learn how to market effectively to federal buyers, communicate your value clearly, and build credibility through essential marketing assets. Then, you’ll discover how to use teaming to expand your capabilities, build past performance, and pursue larger opportunities. Finally, you’ll develop a tailored government sales plan that sets priorities, aligns efforts, and creates a roadmap for consistent growth. By the end of Phase Two, you’ll have the strategy, partnerships, and tools necessary to compete more effectively and capture more federal contracts.

Modules In This Phase

1

Marketing & Communicating Value
Module 4 focuses on helping your business stand out in the federal market by clearly showing buyers who you are, what you do, and why they should trust you. You’ll learn a value-mapping approach to communicate the problems you solve...

2

Teaming
This module explores the power of teaming to open doors to larger opportunities and faster growth. Since few companies win alone, you’ll learn how teaming builds past performance, expands capabilities, and strengthens competitiveness. This module covers types of teaming relationships,...

3

Develop Your Government Sales Plan
This module pulls everything together by creating a roadmap for consistent federal sales success. You’ll learn how to design a tailored sales plan that aligns with your strengths, resources, and target agencies while setting realistic goals and revenue objectives. This...