This essential reference outlines the seven key principles for successfully entering DIBBS (DLA’s Internet Bid Board System) marketplace. Business professionals new to government sales need clear direction for navigating the Defense Logistics Agency’s automated procurement system without wasting time on failed approaches. This resource provides the fundamental principles that separate winning DIBBS vendors from those who struggle with the complex requirements and competitive landscape. You’ll learn the critical success factors that drive profitable DIBBS contracts, from product positioning to communication strategies. The RSM Federal Sales Training Center uses these seven principles to help contractors consistently win government contracts through strategic DIBBS market positioning.