This quick reference is a learning aid for a video lesson in the Training Center that presents eight critical questions government contractors must answer to establish effective sales goals and revenue planning. The questions cover revenue targets, calculating new business requirements, determining average contract sizes, and establishing prime versus subcontract strategies that align with their capabilities.
Use this learning aid during the video lesson to systematically work through each question and develop a data-driven approach to government sales planning that transforms abstract revenue hopes into concrete, actionable targets for winning government contracts.
