In this episode, we talked with Joshua Frank about his chapter Bridging Government Sales Strategy with Business Strategy from the book Becoming a GovCon Expert. More than half of companies that enter the government market fail to win a contract. Most companies and business professionals buy the same books. They attend the same webinars. They attend the same conferences. The level of education is fairly consistent across all companies. So why do half of these companies, that all receive the same level of education and training, fail to win? The answer is that they failed to apply what they learned. They need stronger tactics and strategies. Successfully and consistently winning government contracts requires that you think like a business professional, not a government sales professional.
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