In this special episode of Game Changers, you go 1-on-1 with Michael LeJeune to talk about How to Pick a Niche. The government buys everything. And when I say everything, I mean everything. On one hand, that’s awesome! That means the government buys what you sell. On the other hand, it can be overwhelming. Especially if you sell multiple products and services. How do you know which ones to focus on? When you finally pick a product or service to sell, who do you sell it to? Most companies try to sell everything to everyone and that results in a scattered approach that almost always fails. If you want to succeed in selling to the government, you have to focus on one primary product/service and just a few buyers. This episode will walk you through how to make those decisions.
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