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Ep 191 – Your GovCon Marketing Strategy – Part 2 of 2

In this episode, we conclude a two-part series about Your GovCon Marketing Strategy by talking with Chad Rodriguez. Chad talks about his experience using a third-party (Flourish) to build and execute their marketing strategy. Having a professional marketing strategy has allowed their company to stand out in the market and reach their target audience. Chad is also a huge fan of monitoring the analytics on the back-end of all of their marketing. This allows them to know what’s effective and what’s not so that they can adjust their marketing methods, strategy, and message to be more effective.
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