In this episode, we talk with Dr. Russ Barnes about Product Development that Solves a Problem. Some of the most successful companies in the world built their brands by identifying a problem in the market and then building a product or service to solve that problem. One of the reasons this model is extremely effective is because the buyer already understands and acknowledges the problem. When a solution presents itself, they are excited to buy it. This is what coined the sales phrase, ‘this product sells itself.” On the other hand, some companies develop their widget and then try to force that into the market whether there is a need or not. This doesn’t often turn out the way companies hoped. This podcast will walk you through a methodology for developing products or services based on needs/problems.
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