Today we are talking about the importance of trust in business with author and expert Natalie Doyle Oldfield, who wrote the book, “The Power of Trust: How Top Companies Build, Manage, and Protect It.”
Natalie’s research shows that trust is essential for making sales. Buyers are more likely to do business with companies they trust and are willing to pay more for products they trust. Building trust also leads to higher renewal rates, fewer cancellations, and more referrals.
But trust is not just a concept; it’s a skill that can be learned. Natalie has developed a framework of eight principles that businesses can use to build a culture of trust. By following this framework, companies can make trust a sustainable and ongoing part of their operations. Listen in to discover how trust can transform your business!
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