Picture this. You’ve identified a contracting officer who buys what you sell. The next step is crafting the perfect email to get their attention. You write the email and hit send. If this is your first time doing this, you get a big smile on your face because you know how close you are to getting a contract. To your surprise, nothing happens. You don’t get a reply. You try this 100 more times and you don’t get a single response. Why? The short answer is that a lot is going on behind the scenes and in each contracting officer’s inbox that you aren’t aware of. We sat down with Kevin Jans to discuss what’s going on in each contracting officer’s inbox, the order in which they respond to emails, and how to get your email to stand out so that you increase your odds of getting a reply.
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