Ep 323: The GovCon Pipeline Cliff and How to Avoid It

In this episode, Michael LeJeune addresses the common issue of an empty pipeline and shares actionable strategies to avoid the dreaded “pipeline cliff.” Learn how to maintain a steady flow of opportunities by implementing the Rule of 300, which emphasizes daily prospecting and building a long-term pipeline. Discover the importance of consistently adding high-quality opportunities and tracking them over 24 to 36 months. Whether you’re struggling with a weak pipeline or falling into the trap of sporadic prospecting, this episode offers practical advice to help you achieve sustained success in government contracting. Tune in to transform your sales approach and ensure a robust pipeline year-round.
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