AI has made content faster, easier, and more scalable than ever. It has also made a lot of people lazy. In this episode, Michael sits down with Sheena from Wonderluster Co. to break down what is actually happening when marketers and business owners start outsourcing their thinking to AI. This is not about avoiding AI. It is about using it the right way. They unpack why so much AI-generated content feels generic, why audiences are starting to distrust it, and what brands are losing when they stop leading with their own perspective. They also dig into why storytelling is making a comeback and how the best content today is being built with a human-first approach. If your content feels flat or is not getting traction, this conversation will challenge the way you are creating it.
