Most government contractors are measuring the wrong things. They celebrate phone calls made, emails sent, and capability statements distributed, while completely ignoring the only metrics that actually predict contract wins.
In this episode, Michael breaks down why activity is one of the biggest lies in business development. He explains the difference between being busy and making progress, why meaningful conversations should be your primary KPI, how many Sources Sought and proposals you should realistically target each month, and the critical difference between P-Win and your actual win rate. If you’re tired of spinning your wheels and want a BD process that produces results instead of excuses, this episode gives you the framework to start measuring what actually matters.
