If you are brand new to government contracting or if you are struggling to get past performance, this podcast is for you. In this episode, Michael LeJeune is going to give you an overview of where to focus your time and energy to quickly gain past performance. Michael talks about using a hybrid teaming approach,...
A marketing campaign doesn’t just magically come together overnight, it takes time to iron out important project details like the campaign’s purpose, goals, requirements, messaging, demographics, and other key information. This can be a daunting task but there are a few actionable tips you can put into practice right away to get started and make...
If you’re anything like me, when the new year rolls around, you’re usually super excited about the things you want to achieve. You have more ideas than you know what to do with. The hardest part about that is knowing which ones of those ideas are the ones that are going to level you up:...
It’s not selfish to ask: What’s in it for me? From both a business and individual perspective, that’s the smart lead question to determining the value of membership in a professional association. During this podcast session, my guest Tina Jordan, vice president of membership for AFCEA International, will delve into the top benefits of joining,...
Do you remember the story of Jack and the Beanstalk? Government contracting often feels just like this story. There are a lot of people struggling to grow their businesses while others seem to thrive. What’s the secret? Do those achieving success know something you don’t? Are they just lucky? Do they have some sort of...
I recently sat down with fellow author Dan Roche to discuss his book, The Total Beginner’s Handbook for Doing Business with the Government. We talk about the book at a high level and then zero in on chapter 12, a really, really simple model for designing your business strategy. Dan calls this strategy for the...
Once the excitement dwindles down from winning a government contract, panic often sets in. You’ve won a contract, but have no idea what to do next. How do you prepare to kick off your new contract to make sure you can actually deliver on the promises you made? That’s what this podcast is about today....
Do you ever feel like you start off the calendar year kind of slowly? A lot of companies actually do. When you look at the government cycle, once they end Q4, things seem to grind to a halt. The problem here is that most companies mimic the government’s pace and slowly grind to a halt...
Building relationships in the government market is quite different from the commercial market. In the commercial market, you can take clients to dinner, golfing, out to a football game, or even buy them gifts. You can’t do any of this in the government market unless you want to get in some serious trouble. The big...
When it comes to government sales, I tend to put Key Performance Indicators (KPIs) into two buckets. The first is sales goals. We use sales goals to help us define what we want to achieve. The second bucket is activities. Activities are the things you need to do in order to hit your sales goals....
