Executive Coaching & Consulting Services

RSM Federal - Government Coaching and Consulting Services To Win Government Contracts

Coaching & Consulting Services | RSM Federal

Are You Ready? 

Getting government contracts requires education, training, tactics and strategies, and a solid sales action plan. Getting government contracts is making sure that you target the right government agencies, properly communicate your value, and understand the intricacies of the government procurement process.

Whether you need a second opinion, insights on how to market to a specific agency, or assistance in developing a tailored marketing and sales strategy, RSM Federal’s mission is to educate you on the market, improve your engagement, help you take advantage of qualified opportunities, and win federal government contracts. 

RSM Federal has a highly successful and proven track-record of helping small, mid-sized, and large companies influence government procurements. Nationally recognized, we have a wide range of award-winning resources, programs, and services. Whether you are an entrepreneur, a small business, or a $500 Million corporation, we have the expertise to help you grow your business.

Most Valuable Coaching Engagement We’ve Ever Had

We Learned More in TWO Days with RSM Federal than years with other well-respected and well-known experts. Joshua Frank and his team at RSM Federal are the real deal. If you want to win more government contracts, RSM Federal is the best I’ve ever seen.”  Click here for more testimonials
Stephanie Parson, President, Crowned Grace International

3 Coaching Tracks

RSM Federal provides three tracks for coaching and consulting services. They are Advisor, Fast Track, and GOVCON PRIME. Whether you are new to government sales, a small or large business that wants to accelerate success, or you want dedicated support for your entire sales team, our team is ready to help you accelerate your objectives.


Federal Access Advisor (Entry-Level Track) – $895 / Mo

Federal Access Program - RSM Federal

Advisor is an entry-level coaching track designed for business professionals that have been in the market for one to two years and require additional guidance on the basics. Many of our Advisor clients are entrepreneurs, business owners, business developers, and other consultants in the small business space. Advisor clients want to learn how to win their first contract or have won contracts and want to accelerate their success.

Advisor clients often ask, “Who buys what I sell? How do I communicate the value we provide? What are the tactics and strategies to differentiate from the competition and achieve competitive advantage? How do I focus my activities in pre-acquisition to engage and win opportunities? What level of information and intelligence do I need to collect?”

Advisor clients are looking for market education and strategies for market engagement, prioritizing, staying on track, and staying focused on their objectives.

Advisor clients receive the following support:

  • Strategy / coaching session every month
  • 24 hour email support
  • 2 User accounts on the Federal Access Knowledge-Base

No contract. Advisor is month to month.


FastTrack (Executive Track) – $1,995 / Mo

FastTrack is an executive-coaching track designed for companies that have a good business foundation and are ready to take it to the next level. Most FastTrack clients are small to mid-sized companies committed to going as fast as possible. FastTrack clients don’t want to take three to five years to “figure it out.” They want to master the “Art and Science of Government Sales” in six to twelve months.

Compared to the Advisor track, FastTrack provides increased level of access with twice the level of support; twice the response time; emergency phone support; and other corporate and business development strategy.

FastTrack clients receive the following support:

  • 2 x Monthly strategy / coaching sessions
  • 12 hour email support
  • Emergency phone support
  • Annual strategic planning session
  • Quarterly KPI development, tracking, and review
  • Quarterly pipeline deep-dive review
  • 4 User accounts on the Federal Access Knowledge-Base

6 month engagement


GOVCON PRIME (Management Consultant Track) – $3,495 / Mo

GovCon PRIME is comprehensive and time-intensive. Ideal candidates are $5M-$500M; or highly aggressive small businesses with rock-solid business operations. PRIME clients are already having success in the commercial or federal markets, but have plateaued and need fresh guidance and support.

GovCon PRIME provides the most comprehensive and time intensive level of support. Compared to FastTrack, PRIME provides maximum access and support.

GovCon PRIME clients receive the following support:

  • Onsite Kickoff (Virtual during COVID-19)
  • 2 x Monthly strategy / coaching sessions
  • 6 hour email support
  • Emergency phone support
  • Quarterly strategic planning sessions
  • Monthly KPI development, tracking, and review
  • Monthly pipeline deep-dive review
  • Proposal Red-Team (1 x month)
  • Freedom of Information Act (FOIA) support
  • 4 User accounts – Federal Access Knowledge-Base

12 month engagement



Strategies to Win Federal Government Contracts 

What makes RSM Federal unique is that you get every resource that we offer when we provide coaching and consulting services. You automatically receive The Government Sales Manual, access to the award-winning Federal Acess Knowledge-Base, and every template and step-by-step strategy you need to accelerate and win federal government contracts. You will have complete and total access to every resource we have at no additional cost.

Most companies can communicate and market the capabilities of their products or services. Fewer companies are able to communicate value. Only a small percentage can map their value with their customer’s challenges, requirements, and objectives. If you currently support or want to sell to the Department of Defense, State and Local, or Federal Agencies, standing out from the thousands of other businesses is a process more critical than the products you sell or the services you provide.

Significant, Effective, and Proven Concepts & Strategies

Ask any of our Clients and they will tell you they are successful because of how RSM Federal integrates advanced-level training and strategies into every product, program, and service. When we are asked, “What is the most important thing we can do to win government contracts?” The answer is:

  • The ability to communicate the value of what you sell
  • How to differentiate from the competition
  • How to position your past performance / past contracts
  • 80% focus during pre-acquisition
  • Collecting information and intelligence to be more competitive; and
  • Techniques and step-by-step strategies to influence the acquisition

How to get government contracts - RSM Federal